1
as in word
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Examples are automatically compiled from online sources to
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Recent Examples of watchword
Uncertainty is the watchword, especially with a major Supreme Court ruling on tariffs on the horizon.
—
Brian Blank, The Conversation, 29 Dec. 2025
There is a feeling that the American public has about their own finances, about their own wallet, about the idea of affordability, which, of course, has become the watchword.
—ABC News, 21 Dec. 2025
Affordability has become the new watchword in American politics and an emerging House energy bill marks a sharp shift away from the clean energy thrust of recent state laws and elevates pocketbook issues that are also on the minds of ratepayers and businesses.
—State House News Service, Boston Herald, 11 Nov. 2025
Across Europe, strategic autonomy is the new watchword.
—Ashley Lutz, Fortune, 9 Aug. 2025
See All Example Sentences for watchword
Brian Blank, The Conversation, 29 Dec. 2025
There is a feeling that the American public has about their own finances, about their own wallet, about the idea of affordability, which, of course, has become the watchword.
—ABC News, 21 Dec. 2025
Affordability has become the new watchword in American politics and an emerging House energy bill marks a sharp shift away from the clean energy thrust of recent state laws and elevates pocketbook issues that are also on the minds of ratepayers and businesses.
—State House News Service, Boston Herald, 11 Nov. 2025
Across Europe, strategic autonomy is the new watchword.
—Ashley Lutz, Fortune, 9 Aug. 2025
See All Example Sentences for watchword
Recent Examples of Synonyms for watchword
Noun
-
The game’s objective is to group words or objects into four groups of four based on commonalities within each group as quickly as possible.—
Mark Cooper,
New York Times,
27 Apr. 2026
-
Pause briefly, choose your words with intention, and stay on point.—
Tarot.com,
Baltimore Sun,
27 Apr. 2026
Noun
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As part of the 2026 Earth Day slogan — our power our planet — attendees also connected with community organizations and public agencies offering resources on sustainability, conservation, public health, and energy efficiency through informational tables and demonstrations.—
Gina Grillo,
Chicago Tribune,
27 Apr. 2026
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Two protesters briefly took over a small red carpet where guests were lined up to take professional photos; Times reporters saw a third woman dressed in a formal gown and shouting protest slogans being escorted out by security guards after apparently having entered the event.—
Justine McDaniel,
Los Angeles Times,
26 Apr. 2026
Noun
-
Tight ends had a banner weekend with 22 picked, the most since 2015, according to Sportradar, as the league’s trend of more multi-tight-end formations put a premium on the position.—
Josh Dubow,
Chicago Tribune,
29 Apr. 2026
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Atlanta stadium covers logos on exterior Earlier this week, workers with the stadium scaled the exterior of the building to hang a massive FIFA banner over the Mercedes-Benz logo.—
Irene Wright,
USA Today,
29 Apr. 2026
Cite this Entry
“Watchword.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchword. Accessed 2 May. 2026.
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