1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
-
Mercury moves through your 1st House of Identity, sharpening your voice and making your words more direct than usual.—
Tarot.com,
New York Daily News,
1 May 2026 -
But, as her words were read out, McGovern sat calmly, with a pencil in his hand, completing a sudoku.—
Ed Caesar,
New Yorker,
30 Apr. 2026
Noun
-
Two protesters briefly took over a small red carpet where guests were lined up to take professional photos; Times reporters saw a third woman dressed in a formal gown and shouting protest slogans being escorted out by security guards after apparently having entered the event.—
Justine McDaniel,
Los Angeles Times,
26 Apr. 2026
-
Both slogans are regularly used by pro-Palestinian protesters and are highly controversial.—
CNN.com Wire Service,
Mercury News,
25 Apr. 2026
Noun
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The Ridge Historic District, known for its many historic homes, is celebrating its 50th anniversary with 61 new banners commemorating its place in history, as well as some festivities.—
Janice Neumann,
Chicago Tribune,
1 May 2026
-
Overstreet said most of the banners were put in place at night over two weeks starting in mid-April, and including last week.—
Eric Adler,
Kansas City Star,
1 May 2026
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Cite this Entry
“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 2 May. 2026.
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