as in patronage
the financial support and general guidance for an undertaking
a youth softball league under the sponsorship of local businesses
Synonyms & Similar Words
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Recent Examples of sponsorship
The trio raised all of the money for the production on their own through sponsorships and ticket sales from other festivals.
—
Breana Pitts, CBS News, 2 May 2026
The bill enjoys bipartisan sponsorship and unanimous committee support because the math is straightforward and the need is obvious.
—Jennifer Mahr, Hartford Courant, 1 May 2026
The network and team both fall under Ted Leonsis’ ownership group and provide the sponsorship team with a more robust sales platform.
—Kurt Badenhausen, Sportico.com, 1 May 2026
Discovery are under no contractual obligation to pay more for the new inventory the NCAA is creating, but unlocked ad and sponsorship revenue is expected to cover the costs of more games so that nobody involved takes a haircut.
—Ralph D. Russo, New York Times, 30 Apr. 2026
In fact, the current model for event sponsorship was pioneered in Los Angeles during the 1984 Olympics, which was the first to fully embrace corporate sponsors — including Arco, McDonald’s and Coca-Cola — as part of its core business model.
—Los Angeles Times, 30 Apr. 2026
The third stream is revenue-sharing, which comes from the universities’ media rights, ticket sales and sponsorships.
—Arkansas Online, 30 Apr. 2026
In this telling, Waterland had approached Campbell to acquire TCA as its nonprofit sponsorship arm and offered TCA $50 million — an offer that was accepted.
—Chris Willman, Variety, 29 Apr. 2026
Mercedes-Benz Stadium is just the latest host venue to cover its cooperate sponsorship, a rule across the FIFA tournament.
—Irene Wright, USA Today, 29 Apr. 2026
Breana Pitts, CBS News, 2 May 2026
The bill enjoys bipartisan sponsorship and unanimous committee support because the math is straightforward and the need is obvious.
—Jennifer Mahr, Hartford Courant, 1 May 2026
The network and team both fall under Ted Leonsis’ ownership group and provide the sponsorship team with a more robust sales platform.
—Kurt Badenhausen, Sportico.com, 1 May 2026
Discovery are under no contractual obligation to pay more for the new inventory the NCAA is creating, but unlocked ad and sponsorship revenue is expected to cover the costs of more games so that nobody involved takes a haircut.
—Ralph D. Russo, New York Times, 30 Apr. 2026
In fact, the current model for event sponsorship was pioneered in Los Angeles during the 1984 Olympics, which was the first to fully embrace corporate sponsors — including Arco, McDonald’s and Coca-Cola — as part of its core business model.
—Los Angeles Times, 30 Apr. 2026
The third stream is revenue-sharing, which comes from the universities’ media rights, ticket sales and sponsorships.
—Arkansas Online, 30 Apr. 2026
In this telling, Waterland had approached Campbell to acquire TCA as its nonprofit sponsorship arm and offered TCA $50 million — an offer that was accepted.
—Chris Willman, Variety, 29 Apr. 2026
Mercedes-Benz Stadium is just the latest host venue to cover its cooperate sponsorship, a rule across the FIFA tournament.
—Irene Wright, USA Today, 29 Apr. 2026
Recent Examples of Synonyms for sponsorship
Noun
-
Last fall, King Charles III stripped Prince Andrew of his military titles and royal patronages and was arrested by British police in February 2026 on suspicion of misconduct in public office.—
Julie K. Brown,
Miami Herald,
26 Apr. 2026
-
Transitioning to full patronage support, community engagement should increase and improve project longevity.—
Phillip Molnar,
San Diego Union-Tribune,
24 Apr. 2026
Noun
-
The team said the makeup of its contribution will be addressed in a later development and funding agreement.—
Nina Moske,
The Orlando Sentinel,
30 Apr. 2026
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The indictment alleges that after the NIH terminated a bat coronavirus grant to EcoHealth Alliance, Morens and co-conspirators pledged to help restore the grant and used back-channel communications to influence NIH funding decisions while deliberately avoiding transparency requirements.—
Business Columnist,
Los Angeles Times,
30 Apr. 2026
Cite this Entry
“Sponsorship.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/sponsorship. Accessed 4 May. 2026.
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