For the first time since inking a five-year pact (2024-28) to sublicense a slate of College Football Playoff games from ESPN, TNT Sports has been given the green light to sell the advertising inventory in and around those telecasts, according to a source involved with the deal.
—
Anthony Crupi,
Sportico.com,
24 Apr. 2026
The company dove into the space last year, inking distribution deals with Spotify, iHeartMedia and Barstool Sports.
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