underprice

verb

un·​der·​price ˌən-dər-ˈprīs How to pronounce underprice (audio)
underpriced; underpricing; underprices
Synonyms of underpricenext

transitive verb

1
: to price below what is normal or below the real value
2
: to undercut (a competitor) in prices

Examples of underprice in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The stock buyback is meant to alleviate that and send the message that Netflix executives and its board see the stock as being underpriced. Alex Weprin, HollywoodReporter, 23 Apr. 2026 On the other side of the coin is the risk of underpricing it. Quincy Bulin, Southern Living, 1 Apr. 2026 Markets are underpricing the supply shock stemming from the interruption of oil flows through the Strait of Hormuz. Skylar Montgomery Koning, Bloomberg, 20 Mar. 2026 Standard Chartered’s Global Head of Research, Eric Robertsen, said in a note that investors had already been underpricing geopolitical risk. Garrett Downs,greg Iacurci,azhar Sukri,spriha Srivastava,emma Graham,lee Ying Shan,anniek Bao, CNBC, 1 Mar. 2026 See All Example Sentences for underprice

Word History

First Known Use

1756, in the meaning defined at sense 1

Time Traveler
The first known use of underprice was in 1756

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Cite this Entry

“Underprice.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/underprice. Accessed 2 May. 2026.

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