mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms of mass-market

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

The strategy places it in the upper tier of the mass-market SUV space, where it is expected to combine advanced technology, strong performance, and relatively broader accessibility. —Bojan Stojkovski, Interesting Engineering, 25 Apr. 2026

That’s cut into production of standard products used in phones and personal computers, meaning fewer of those mass-market devices are being built and the prices are going up. —Bloomberg, Mercury News, 24 Apr. 2026

However, as a reminder, that's because the firm previously wisely sold its Apple credit card business to JPMorgan, part of its general retreat from mass-market consumer ambitions. —Zev Fima, CNBC, 13 Apr. 2026

The company mistook its own good publicity for mass-market success, Fortune’s Phil Wahba writes. —Jim Edwards, Fortune, 2 Apr. 2026

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market